Accurate Appending Your Data

13 Oct

Guest post by Massimiliano Caron

The key to winning your campaign will always be direct voter contact. From the 2008 Obama campaign, Bernie Sander’s 2016 primary race and the recent victories of the Labour Party in the UK, we have seen the success of robust direct voter contact programs. Your campaign needs to be at their door, on their phone and in their inbox. Thus, you need accurate and current data on your voters.

With a basic voter file and Accurate Append you can get that valuable data. Accurate Append can get you the emails and phone numbers of your soon to be supporters. Voter files are not the only source of contacts you can append. What about that awesome Facebook page you have with thousands of followers? This is the audience you built and is the best group to target because they follow you. Now, not only can you get their email, but get their phone numbers. Utilizing these contacts, you will be talking directly to your audience converting them into volunteers and donors. There are plenty of places where these lists can be built; from your voter file, social media accounts and other publicly available data. Feel free to get creative, knowing that any data gaps can now be filled. No matter how you get it, coupling this contact data with powerful messages will lead you to build a winning campaign.

Accurate Append has a basic implementation of the Open Support Data Interface, which means other adopters of that data standard can easily add Accurate Append data to their voter outreach tools and CRMs. Along with easy integration like this, you will get access to billions of data points with hundreds of millions emails and phone numbers. This makes building your campaign’s database for voters, volunteers and donors much easier and you get up to 500 API calls for testing for free when using developer tools.

People are yearning for change and motivation in times like this, and your campaign’s message can be what sparks them into action. Do not let not having enough data get in the way of you activating your community and creating the change desperately needed. Add Accurate Append API to your campaign’s toolbox today!

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