#EmpireAve: I Got Your Whuffie Right Here

1 May
On a tip from Edmonton, AB CIO Chris J. Moore, I’ve been checking out Empire Avenue, a new social networking startup out of Edmonton (dear readers will recognize this particular physical space). Empire Avenue (#empireave) is a game built around trading people and Web sites as stocks, with additional value accrued by the online activity (blogs, Twitter, Facebook plus RSS) of member “stocks.”
Empire Ave also has a built-in ad platform that allows members to advertise just about anything on the site. Eventually, Empire Ave plans to branch out into the broader advertising market using the value of member “influencers” to price placements. There may also be offline and online swaps of its currency, “Eaves.”
There are a number of achievements in the game that keep it interesting beyond the pure trading aspect, and I suspect that it’s complexity will keep users coming back. It’s plain sticky.
Empire Ave is still in private beta (let me know if you want an invite) and the founders are very open to suggestions. Haven’t really thought of good Gov 2.0 applications beyond marketing, but chime in if you have thoughts.

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